Connoisseurs of the unconventional, NON, release their latest innovation


Continuing to redefine the wine occasion, NON announces the next iteration in their stellar lineup of wine alternatives, no booze. Their first and long-awaited innovation in the last two years, NON8 (like the seven original and popular bottles before it) is made with bold flavours of the natural world. Boasting hero notes of torched apple and oolong, this beverage is equal parts zingy, fresh, rich and maddeningly moreish.

Launching with the turn of the season, NON8 is an apple-based beverage employing winery techniques involving apple skin contact. Something of high minerality and high acidity, yet pleasant on the palate. Founder, Aaron Trotman, and his expert team took to cold steeping freeze-dried apple cubes (sourced locally from Red Hill orchards in the Mornington Peninsula); a process which removes 85% of the apple’s water content and therefore concentrates the remaining fruit flavour. This forms the body of the beautiful amber liquid bottled in NON8, before Keemun tea, Oolong tea, cacao nibs, burnt sugar, ginger root and Murray River salt are delicately added at varying degrees and strengths.

NON has declared that NON8 is the first release of the 2023 Spring/Summer capsule collection. A creation by Aaron (founder) and expertly crafted by Nick (head maker). This marks the start of NON’s special limited-edition series that challenges consumers to think differently, more sensorially, about the drinking experience. If we can make really luxurious and considered choices in fashion, design and homewares for example, why can’t this mood-bearing approach be applied to the culinary world as well?

“We had this idea for NON8, one that became irresistible as it took shape. It hinges on the natural cycle of ingredients, hence the anticipation. It’s bold and sharp, making it the ideal start for our capsule collection. We’re diving into uncharted taste territories, and I’m eager for everyone to join us on this gastronomic journey,” NON founder Aaron Trotman says.

NON8, best served chilled in a wine glass, is said to be the perfect accompaniment for poached lobster, creamy pasta, grilled vegetables or spicy asian cuisine. A balmy backyard soirée in the making. Between this new beverage and NON’s existing range of expressions, there truly is something for everyone.

Real taste. No booze. NON8 is available to purchase from September 21, from $30 RRP. Head to to learn more about the brand, their offering and add a beverage to cart today.


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Sean Carroll

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