Brunswick Aces opens first non-alcoholic bar in Australia

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Melbourne-based distillery, Brunswick Aces has launched Australia’s first permanent non-alcoholic bar.

It will be the first permanent non-alcoholic bar in the country and comes at a time when the  country is looking to reduce its alcohol consumption and normalise drinking in moderation.

Set to open late April 2021, the 150-person capacity venue on Weston Street in Brunswick East will be the first of its kind in Australia, offering a dedicated space for non-drinkers to enjoy an extensive list of specially curated drinks and cocktails.

Every section of the drink menu will be designed to cater for non-drinkers, from beers and wines, to the distillery’s signature 0% alcohol gin alternative, Brunswick Aces Spades Sapiir and Brunswick Aces Hearts Sapiir.

“We’re turning the traditional bar on its head. The demand for quality non-alcoholic drinks has been increasing year on year across the country, so the time is right for an offering that puts those choosing not to drink first,” Brunswick Aces chief executive and co-founder Stephen Lawrence says.

“Our customers tell us that some premium bars and restaurants have started to put real thought behind their alcohol alternatives, but the wider industry is taking longer to catch up.

“We want to lead the charge by opening The Brunswick Aces Bar and deliver delicious non-alcoholic choices that don’t compromise on taste. Everything we serve will be 0% alcohol, with our contemporary cocktail list designed to thrill any palate, and not a fruit juice mocktail in sight.”

The menu will feature a host of sober takes on classic cocktails, like the Negroni, Espresso Martini, Tom Collins and the simple G&T, as well as a range of premium beers and wines from around the world.

With the bar area currently being fitted out, the team has also been busy installing the distillery equipment into the new premises. This means once the bar is open, patrons will have a front row seat to watch the operation in action, as they sip on their drinks made with sapiir created mere feet away.

The Brunswick Aces ethos is to make everyone feel welcome, so alcohol drinkers won’t be left out, they will have the single option of a gin and tonic, created using the brand’s two Brunswick Aces Spades Gin and Brunswick Aces Hearts Gin blends. A cheeky nod to the long history of non-drinkers not properly being well catered for in traditional venues.

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Sean Carroll

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